We avoid middlemen and stay true to the idea of keeping AZEERA as a family business. Our gems are supplied to us from our fathers’ wholesale businesses, which in turn are supplied by their brothers’ gem-cutting workshops in India and Thailand. Once your jewel is mined, it stays in our family hands.
The Azeera Founder
Puneet’s family began working in the jewelry industry in 1944 when his grandfather started a high-end local ruby trade and export in Burma. In 1986, Puneet’s father made the biggest decision of his life. He stopped practicing medicine and moved to New York to deal in wholesale rubies and sapphires.
Even before starting AZEERA, our friends and family approached us to make their engagement rings. As gemologists, we had the knowledge select quality materials and designs without the frustrations of dealing with a salesperson. We were also able to create these showroom quality pieces at affordable prices because we had little overhead and used fewer middlemen.
Cutting Out the Middleman
How Gems Are Sourced
Traditional Pipeline
Azeera Pipeline
Operating With Efficiency
Puneet founded AZEERA under the model of streamlined efficiency. We hold no inventory and each piece is custom created as if we were making it for our friends and family. We also maintain lower overhead, are the ones creating the designs and answering your questions. When you purchase a piece from AZEERA, you work directly with us.
Made To Order
What does that mean ?
Custom Made
Each ring is custom made and carried
through a design process by independent specialists. It never touches an assembly line.
Fully Customizable
Once your piece comes out of the mold,
it can be customized with the exact gem
and arrangement of your choice.
Made In Nyc
Local specialists assemble and finish
your ring while we carefully
hand select your gems.
Lower Prices
Made to Order pieces allow us to lower overhead, reduce inventory, and offer affordable prices. Nothing is wasted.
Made With Care
Quality products require diligence and care.
We allow ourselves two weeks to ensure that
your ring comes out perfect.
Delivery By Christmas
